Bordeaux, 15th – 16th June 2017


‘Wellbeing of the child’

This Colloquium aims to provide insights from contributors into defining Kids and Retailing as a developing research subject area and provide a forum to share this body of knowledge between academics, and between academics and practitioners.The ambition of the 3rd colloquium is to continue the exploration of Kids and Retailing research by examining the wellbeing of the child in the field of retailing and the role of retailers in enhancing children’s wellbeing and its psychological, physical, emotional and social dimensions.

The specific context of the colloquium is to jointly explore the companies’ actions conveying positive improvement to the person’s life whilst encouraging the involvement of children in the retail place, supposedly synonymous with abundance yet possible negative consequences. The purpose of the colloquium is then to debate the “bright” and “dark” side of retailing directed to young consumers, often considered a particularly vulnerable population. It is also to consider how the stakeholders involved in retailing may promote marketing practices in favour of both children’s wellbeing and retailers’ performance.

Elected in 2017 the most attractive city of the world by Lonely Planet and French number 1 city for its quality of life (PwC, 2016), Bordeaux is the ideal setting to present and discuss current and relevant research in this topical subject at the initiative of ESSCA’s Research Lab. in Retailing and NovaChild Innovation Network for Children. 

A Special Issue of the International Journal of Retail and Distribution Management from papers presented at the Colloquium will be produced (see the Call for Papers for more information).



ESSCA Bordeaux Campus


ESSCA Bordeaux Campus
5 Rue de Condé - CS11030
33 081 Bordeaux cedex
Phone: +33 2 41 73 47 47

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